Oaxaca’s importance in tourism is reflected in its significant contribution to the state’s economy. The tourism industry generates employment and economic development in the region, promoting the growth of sectors such as hotels, gastronomy, handicrafts and tourism services.

In addition, Oaxaca plays a crucial role in the preservation and promotion of Mexican culture. Its traditional festivals, such as the Guelaguetza, attract thousands of visitors each year, while its indigenous communities keep alive the ancestral traditions that enrich the country’s cultural identity.

AFEET Oaxaca emerged in 2019 as the first association of women tourism executives in the region. Since then, it has played a crucial role as a link between tourism service providers and local government